In today’s competitive business landscape, it is no longer enough for organizations to simply offer competitive salaries and benefits to attract top talent. In fact, a study by Glassdoor found that 77% of job seekers consider a company’s culture before applying for a job.
This is where being certified as a Great Place to Work can give organizations an edge. But what exactly does it mean to be a certified Great Place to Work? And why should companies aim for this distinction?
Benefits of Being Certified
The Great Place to Work Certification is a prestigious recognition awarded to companies that have successfully established a positive workplace culture and values. This certification is based on a thorough evaluation of employee feedback, company policies, and practices—and it brings numerous benefits, both for employees and the organization as a whole. Here are just a few:
- Employee Satisfaction and Engagement: When employees feel valued, supported, and engaged at work, it leads to higher job satisfaction. Having happy employees also translates into increased productivity and performance.
- Talent Attraction and Retention: In today’s competitive job market, top talent has the luxury of choosing where they want to work. Companies that are certified as a Great Place to Work have a strong advantage in attracting high-performing employees, and a 51% higher retention rate than a typical U.S. workplace
- Positive Culture: A positive workplace culture is essential for employee well-being and happiness. When employees feel a sense of belonging and purpose at work, it creates a positive environment that fosters creativity and innovation.
- Impact on Business Performance: Ultimately, being certified as a Great Place to Work can have a direct impact on the success of an organization. Happy employees who are more engaged lead to better business results and can help an organization stand out in their industry.
The Certification Process
So, how does an organization become certified as a Great Place to Work? The process involves several steps:
- Employee Survey: First, all employees are given the opportunity to participate in a survey that measures their perception of the workplace culture. Side note: you must have ten employees or more to qualify.
- Culture Audit: The organization’s HR policies and practices are evaluated through a thorough culture questionnaire called a Culture Brief.
- Certification Review: The data collected from the employee survey and culture questionnaire is reviewed by Great Place to Work experts, who determine if the organization meets the certification criteria with a high enough score on the Trust Index.
- Certification Announcement: Once certified, the organization is recognized as a Great Place to Work and can display this recognition on their website and marketing materials.
Impact on Company Reputation
Achieving certification as a Great Place to Work not only benefits current employees but also has a positive impact on an organization’s reputation. Most importantly, it can help attract top talent in competitive job markets. When an organization is known for being a great place to work, it becomes more appealing to potential employees, increasing the pool of qualified candidates to choose from.
Additionally, customers are more likely to trust and remain loyal to companies that treat their employees well. This can lead to positive word-of-mouth and increased brand loyalty, building a positive employer brand.
Tips for Organizations Pursuing Certification
Are you considering pursuing certification as a Great Place to Work? Here are two essential tips to help guide you on your journey:
- Implement Key Practices: To create a positive workplace, organizations should focus on key practices such as promoting work-life balance, providing opportunities for growth and development, and fostering diversity and inclusion.
- Incorporate Employee Feedback: Regularly seeking feedback from employees and implementing their suggestions for improvement can help create a more positive and inclusive workplace culture.
Partner with Twintel, a Great Place to Work
Twintel is honored to be recognized as a Great Place to Work, and the proof of our certification is reflected in our happy employees and the high level of service we provide. We specialize in IT consulting and support for non-profits and small to mid-sized businesses, and our incredible company culture makes us one of the best in the business.
If you’re looking for an IT company that treats its employees and clients with respect and care, partner with Twintel today. We’ll provide you with personalized solutions and excellent customer service, backed by our Great Place to Work certification. So why wait? Contact us now, and trust that your organization will be in good hands.
